The Holiday 2025 Collection

Lensed by Annemarieke Van Drimmelen


 

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Unfurling a story of savoir-vivre 

The Maison’s Holiday 2025 Campaign blends creativity with breathtaking nature and timeless elegance in the heart of the Swiss Alps. The garments radiate a richly textured nonchalance that combines roomy elegance with fluid, draped layers with a cosy yet weightless feel – evoking a sense of nostalgic comfort perfect for the festive season. 

A collection rooted in textural juxtapositions

The Loro Piana holiday silhouette is replete with upsized volumes draped so effortlessly they feel cocooning. It is a look that delights the senses, harmonised with fuzzy textures, light-catching surfaces, and touches of ever-verdant green.

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