The Art of Gifting

Fusing its innate elegance and an appreciation of the minutest of details with a sense of savoir-vivre, Loro Piana has mastered the art of gifting. Carefully assembled and packaged using premium materials and considered finishing touches, each gift is housed in an heirloom box in Kummel red and presents an invitation to discover a world of timeless sophistication.

A signature wrap

The ribbon is rendered in a classic key combining the Maison’s iconic Kummel red – complete with heirloom cursive logo lettering – and a contrasting reverse in Valsesia green.

Holiday Packaging:

Retaining the core elements of the Signature option, the Holiday Packaging captures the spirit of the festivity with a playful Loro Piana charm. Also seen across the Maison’s store windows, they represent artisans holding precious gifts – adding a touch of irreverence to seasonal celebrations.

Please note that the charms are available in limited quantities and cannot be guaranteed for every order.

A festive finish

Ball-shaped just like the season’s festive decorations, the charm makes for a considered finishing accent to your gift. It opens to reveal a bundle of incredibly soft cashmere fibres inside the sphere – encapsulating the Maison’s unique sensoriality.

Leave a loving thought

The message card is ideal for adding a considered touch to your gift and making the unboxing experience truly unique. Leave a heartfelt note in a classic paper card – decorated with a gilded thistle flower motif also found on the Maison’s garments – or elevate your gift with a personalised finish by recording a video message, designed to be shared with your loved one via email.

Signature Packaging

The Maison’s iconic packaging in a classic key combining Kummel red and Valsesia green. Finished with a spherical cedarwood charm with a pleasantly woody fragrance.